The lie that business owners tell themselves

In this episode, Jess and Mikel discuss various topics related to e-commerce, marketing strategies, and entrepreneurship. They delve into the recent Shopify outage, its implications for businesses, and how to manage crises effectively. The conversation also highlights Duolingo's innovative marketing tactics and the evolving landscape of modern marketing. Mikel shares valuable insights on confronting challenges in business and the importance of maintaining customer focus.TakeawaysCrisis management is crucial for e-commerce businesses during outages.Having a secondary communication channel can help maintain customer trust.Modern marketing requires brands to differentiate themselves in a crowded space.Entrepreneurs must confront uncomfortable truths to grow their businesses.Failure is often a mindset; persistence is key to success.Building redundancy in systems can mitigate risks of downtime.The landscape of marketing is shifting towards more engaging and entertaining content.If you have a topic you'd like us to talk about or a guest you'd love us to feature, please send through your request here:[email protected] by⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠