The Lie You've Been Told About Picking a Niche (And the Truth That Grows Your Business)

'Niche down' is some of the most repeated and most misunderstood advice in business.Most service-based business owners hear it and panic. Because what they think it means is: turn away clients, shrink your business, put yourself in a box.In this episode, Jennifer Swineford sets the record straight. Niching is not about who you work with, it's about where you focus your marketing. And that one shift in understanding changes everything.Jennifer shares her own story: how niching down on the home services and real estate worldthe industries she grew up in and knows effortlesslyled to doubling her business three years in a row. Not by turning clients away. By pointing her marketing in the right direction.You'll walk away with:• The real definition of a niche(and why the common version causes unnecessary panic)• The Three-question framework to find your own, best niche• How to focus your marketing without limiting who you work with• Answers to the three biggest fears around niching downIf you've been avoiding this conversation, this will help grow your businessSchedule a free strategy sessionVisit the Limitless Impact Agency website