The LinkedIn Confidence Gap for Public Relations Pros

Afraid of posting on LinkedIn? You’re not alone, and it’s not about time or talent, it’s about confidence.In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn. Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own. From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we’ve got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.Listen For4:25 Why don’t communicators post on LinkedIn?6:44 How do you stay authentic without oversharing?9:40 Why is visibility harder for women online?13:25 What’s a simple LinkedIn strategy?16:07 Can you beat the LinkedIn algorithm?17:59 Answer to Last Episode’s Question from Tina McCorkindaleGuest: Jo JamiesonEmail | X | LinkedIn | Website Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show