The LinkedIn Myths, Debunked

It's the first guest episode of 2025! In this episode of The ISV Society podcast, Amiee Keenan interviews Josh Cons from Notice Media, focusing on strategies for leveraging LinkedIn for personal branding and business growth. Josh shares insights on optimizing LinkedIn profiles, creating effective content, engaging with communities through commenting, and outreach strategies that foster genuine connections. He emphasizes the importance of a long-term approach to building relationships and trust on the platform, debunking common misconceptions about LinkedIn success. Key takeaways: Success on LinkedIn requires more than just good content. Profile optimization is crucial; it should tell a cohesive story. Engagement through commenting is essential for visibility. Building relationships takes time and consistency. Outreach should focus on conversation, not just sales. High-quality comments can act as mini posts to add value. Plant goodwill seeds by providing valuable content. Humans connect with humans; authenticity matters. A long-term strategy is key to seeing ROI on LinkedIn. Utilizing LinkedIn effectively can unlock significant opportunities. Follow Josh on LinkedIn. Follow me. Looking to expand your reach and grow your audience as an ISV? The ISV Guide to Grow Your Audience is your go-to resource! This comprehensive guide will help you: Find the right marketing initiatives to connect with your ideal audience. Discover sponsorship opportunities and platforms to share your content. Build relationships and collaborate with other ISVs in the community. Whether you're targeting Dynamics, Sage, Acumatica, or other ERPs, this guide is packed with actionable tips to grow your brand and generate leads. 🎯 Download your free copy here: https://go.theisvsociety.com/theisvguide