The LinkedIn Strategy Consultants and Coaches Use to Book Discovery Calls on Repeat with Sara Royf

Are you tired of spending hours on social media without seeing real client leads? Still wondering how to book more discovery calls that don't feel awkward, cold, or salesy? In today's episode, we're breaking down the LinkedIn strategy consultants and coaches are using to land high-quality leads—on repeat. I'm joined by Sara Royf, founder of Communications with Sara, who has helped over 100 business owners use LinkedIn to find clients without paid ads, cold pitches, or content overload. Sara first discovered the power of LinkedIn more than 10 years ago while promoting a nonprofit she founded—Student Organ Donation Advocates—which she helped scale from 1 to 115 chapters and raised nearly $1M organically. Now, she teaches coaches and consultants how to use simple, authentic LinkedIn strategies to grow their business. She lives in Tel Aviv with her husband, baby Liam, and dog, Quentin. Key Takeaways The biggest mistake people make when posting to LinkedIn Why copy-pasting content from Instagram doesn't work How to optimize your LinkedIn profile like a landing page Finding potential clients and referral partners on the platform A DM strategy that builds trust instead of creating cringe The "happy question" trap—and what to ask instead Using content to spark connection and guide messaging How to track leads so you stop letting them fall through the cracks Why you don't need LinkedIn Premium to succeed Posting twice a week to stay visible and valuable Connect with Sara Royf Website: sararoyf.com LinkedIn: Sara Royf Free Profile Feedback: DM Sara on LinkedIn to request a personalized audit You don't have to pitch to strangers or post nonstop to get leads. You just need the right profile, the right people—and a real conversation.