The Little Brother Mentality & Approach to Risk

If you aren’t embracing the “Younger Brother Mentality” it’s time to start now!  In Originals by Adam Grant, he shares a striking stat: younger brothers in pro baseball are 10.6X more likely to attempt stealing a base and 3.2X more likely to succeed than their older siblings. Why? They’re purposeful risk-takers. Not reckless—but rather wired to take calculated chances. They have a fundamentally different approach to risk than their older brothers. And because they are constantly seeking opportunities to steal, they find more good ones and are more successful. Startup leaders and marketers are the "younger brothers" of the business world. To thrive, we take bold, unconventional moves that lead to outsized success. Whether it’s a daring product launch or a risky-but-rewarding campaign, staying safe means staying stuck. Play it safe, and you stay on first base. Take the calculated risk. It’s worth it. #Startups #Marketing #Leadership #Innovation #Risk #Creativity