The Lizard Eats Its Tail: Cognitive Load: Why Your Marketing Feels Hard to Read (and How to Fix It)

If your audience is bouncing, it might not be your product; it might be their brain.In this episode, Brandon Keenen breaks down the psychology of cognitive load and how complexity kills conversion. From cluttered messaging to overloaded UX, you’ll learn how simplifying your communication can instantly improve how your brand is received.You’ll learn:What cognitive load is (and why it matters for marketers)Real examples from Stripe, Headspace, and SpotifyHow to reduce mental strain across your funnelWhy clarity creates trust, and trust drives actionBecause the brain rewards what’s easy to understand and punishes everything else.