The Lizard Eats Its Tail: Episode 1 — Identity, Archetypes & the Marketing Gap Brands Miss

Episode 1 – Identity, Archetypes & the Marketing Gap Brands MissMost marketers talk to demographics. But real connection happens when you understand identity — not just who someone is, but who they’re becoming.In this debut episode, Brandon Keenen explores how psychological development, life stages, and Jungian archetypes shape consumer behavior in ways traditional marketing misses. With insights from Erikson, examples from Nike and BuzzFeed, and his personal experience inside the world of media, Brandon reveals why understanding the emotional journey of your audience is the key to lasting brand relevance.You’ll learn:Why demographics fall short and identity evolution matters moreWhat Jung’s archetypes can teach us about brandingHow brands like Nike connect through story, while others lose relevanceA simple framework for mapping your audience’s psychological stageWhether you’re a founder, marketer, strategist, or just a curious observer of human behavior — this episode will reframe how you think about influence in a noisy, AI-saturated world.