The Lizard Eats Its Tail: The Dopamine Loop: How Brands Trigger Action (and When It Goes Too Far)

Why do we keep scrolling? Clicking? Buying?In this episode, Brandon Keenen unpacks the dopamine-driven design behind modern marketing, from social media’s slot machine logic to drop culture, flash sales, and behavioral triggers.You’ll learn:How dopamine loops shape consumer habitsWhy variable rewards are so addictive (and risky)How AI supercharges attention-grabbing tacticsWhat ethical, trust-based marketing looks like in a noisy, optimized worldThis isn’t about manipulation — it’s about intention.Because in today’s market, attention is power — and how you earn it matters.