EPISODE · Mar 4, 2020 · 14 MIN
The Lobster Mac ’n’ Cheese Mystery: Why Brands Mix High with Low
from Knowledge at Wharton
From designer street wear to lobster macaroni and cheese mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why that’s happening and what it means for brands. Hosted on Acast. See acast.com/privacy for more information.
Embed this episode
NOW PLAYING
The Lobster Mac ’n’ Cheese Mystery: Why Brands Mix High with Low
0:00
14:53
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of Knowledge at Wharton?
This episode is 14 minutes long.
When was this Knowledge at Wharton episode published?
This episode was published on March 4, 2020.
Can I download this Knowledge at Wharton episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!