Ep. 8 - The Logo Geek Strikes Back

In Part 2 of this conversation, Joe Baron continues his discussion with logo designer, author, and Logo Geek founder Ian Paget.The episode picks up as Ian shares the thinking behind his book, including an overlooked intermediate step in the logo design process that helps clients better understand creative decisions. From there, the conversation expands into self-publishing, his Kickstarter experience, and the realities of using Amazon KDP.Joe and Ian also discuss design awards, industry trends, and why designers should focus less on gatekeeping and more on helping the next generation grow. The conversation ends with some fun conversation on pop culture and history as Ian discusses his fandom for Star Wars and meeting Mark Hamill as well as Stan Lee and moon walking astronaut Buzz Aldrin.WHAT YOU’LL LEARN• The missing “intermediate step” in logo design• Why Ian wrote his book and what designers should take from it• Lessons from launching a Kickstarter campaign• Pros and cons of Amazon KDP and print-on-demand• Why community matters in creative careers• Thoughts on design awards and industry credibility• Easy hack to win design awards• The problem with “fixing” brand logos• Why sharing knowledge matters• Getting an autograph from Buzz Aldrin• What Mark Hamill is really like• What makes a good logo• Ian talks about his logos• Does it matter if you go to school for design0:00 - Preview0:10 - Intro0:46 - New Book and Presenting Concepts11:35 - Awards and how to win them20:21 - What makes a good logo - Logo Reviews32:42 - Ian talks about his logos39:53 - Not going to University for Design44:12 - 16 Year Old Me would learn AI Tools50:07 - Running a Science T-shirt Company52:31 - Moon Landings and Buzz Aldrin56:16 - Star Wars Fan59:31 - Meeting Stan Lee1:01:58 - Leaving a LegacyConnect with Ian PagetWebsite: https://logogeek.ukInstagram: https://www.instagram.com/logogeekConnect with Joe Baron / Branded BaronWebsite: https://www.brandedbaron.comInstagram: https://www.instagram.com/brandedbaronConnect with Mark It 2 Me PodcastWebsite: https://www.markit2me.com Instagram: https://www.instagram.com/markit2meListen to Part 1If you haven’t already, check out Part 1 of this conversation where we discuss:Mental health in the creative industryThe reality behind “fixing” brand logosWhy creative block might not actually existThe importance of community