The Lonely Truth About Valentine’s Day (and What to Do About It)

Valentine’s Day - whether you view it as a marketing ploy or a genuine yearly ritual of love, there’s no denying the subtext. We need human connection. Problem is, quite a few of us—regardless of our “romantic” status—are missing out. Yes, the flurry of hearts and flowers exchanged on February 14th is a thin veneer over the bleak truth: America is in the midst of a serious loneliness epidemic. Jill Palmquist says the way we live—overworked, obsessed with technology, and disconnected from the awe-inspiring magic of life—is blocking our ability to find and experience love. That’s the bad news. The good news is that we can do something about it. Jill Palmquist is a celebrated author, engaging speaker, and VP/chief storytelling officer at Life Time. Jill’s message isn’t about personal development or leadership in the traditional sense—it’s about living fully, joyfully, and as your true, unique self. Jill has spent over 20 years helping Life Time evolve into a beloved brand that has redefined the health club industry. Along the way, she’s been inspired by its millions of members and gathered insights, wisdom, and stories that illuminate what it means to live a healthy, happy life. Her book, aptly titled In This Lifetime, is a manifesto that will help you notice, appreciate, and enjoy the beauty of being alive, give a gentle nudge to the brevity…and offer simple suggestions for making the most of this whole human experience.