The Long Game | How NASCAR Driver Brad Coleman Built SafeWay Driving to Save Teen Lives on the Road

What does it take to build a business that literally saves lives? 

Brad Coleman started as a SafeWay Driving student. He went on to race in NASCAR. He traveled the country talking to high schoolers about driving safety while still actively competing. Then he bought the driving school he once attended, modernized it from the ground up, sold it — and a decade later, bought it back.

In this episode of BeDifferential, Brad shares the full arc: from his first memories behind the wheel, to the disciplines of professional motorsport, to the business lessons that came from scaling a youth driver education franchise with a mission to prevent the phone call nobody wants to receive.

We talk about what racing teaches you about decision-making, how to protect culture when you're handing the keys to franchise owners, and what it really means to play the long game when the dots don't connect until years later.

If you're a parent of a teen driver, an entrepreneur building something that matters, or someone trying to find your own way through an unconventional path — this one's for you.Learn more about Safeway Driving here: https://www.safewaydriving.com/Be sure to join our newsletter to stay up to date here: https://www.bedifferentialpodcast.com/