The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy

Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms like TikTok are playing a bigger role than you might think, raising questions about the future of B2B marketing as a whole. Plus we're looking ahead to series 6.