The Long-Shot Bid of XYZBuys to Grab a Meaningful Share of Online Retailing

Can two entrepreneurs with limited previous online retail experience take a meaningful chunk of business away from Amazon? The concept of XYZBuys is a good one: to serve as an "online mall" with Amazon, Best Buy, and dozens of other leading retailers as so-called tenants. While consumers may be drawn to the mall by one anchor store, in theory they'll buy from other retailers – big and small, while they are already there. Will it work?  The odds are against it. But after interviewing Dan Thomas, VP Marketing, host and reputation coach Dean Rotbart says that XYZBuys' audacious business model does offer innovative ideas that any online retailer or service provider may want to adopt for themselves. Photo: Dan Thomas, XZYBuysPosted: November 19, 2018Monday Morning Run Time: 37:24