The long term risks of doing 'whatever it takes' to hit short term targets

In a time of year when targets can be increasingly difficult to achieve, Alex Whitlock and Russell Stephenson explain how a lot of salespeople cause long term damage to relationships in an attempt to hit monthly targets. In this episode of Killer Media Sales they stress the importance of organising your time, why that final push toward target should put you into 'performance mode', and why a quick conversation with a client still needs to be well researched and planned. The reveal the one client type on your list you should never approach when making that last ditch effort to hit target, the questions to ask to secure those final dollars, and even explain why sometimes falling slightly short of your goal may in fact be better use of your time and resources.