The Loop - How To Sell The Intangible

The Loop - Series 3 - Episode 3 "How to sell the Intangible" - Valuing your Creative Assets Podcast & Video Chair: Warren Bramley of Four23 Our topic is the intangible. Thin air. The concepts, ideas, thoughts that many of our businesses are based on. With the help of Jayne Barrett - Elmwood and David Ward - Glu (formerly of Ocean Software and iFone) we explore how we value our intangible businesses. Maybe we want to cash in on our endeavors, sell on our company to another and go buy an island in the Maldives? How do we put a price on what essentially is invisible? Or instead maybe we want to build value into our company, to help us grow, become more financially stable and more profitable? The Loop is sponsored by NESTA.