The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016

Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion. Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone.Chapters:00:00 - The Real Draw Behind the Success of This Podcast02:25 - How Would You Advise a MarTech Company to Make a Splash08:37 - Utilizing and Optimizing the Customer Journey10:10 - What Marketers Can Unlock With the Cloud Data Warehouse26:25 - Resurrection of the SDR Motion?31:18 - Creating a New Kind of Customer Experience35:49 - Newer Marketers aren’t Learning the Basics38:00 - Creating a Layered Go-To-Market Strategy42:28 - Matt Asks a Quick QuestionQuote of the Show:“Get jazzy dude.” - Craig RosenbergSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Shoutouts:Fivetran: https://www.fivetran.com/ Drift: https://www.drift.com/ Amazon: https://www.amazon.com/ Snowflake: https://www.snowflake.com/en/ HubSpot: https://www.hubspot.com/ The Jolt Effect by Matt Dixon and Ted McKenna: https://www.jolteffect.com/ Barry Schwartz: https://bschwartz.domains.swarthmore.edu/ David Ogilvy: https://www.ogilvy.com/about Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/