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EPISODE · Jun 19, 2026 · 6 MIN

The lure of the middle aisle

from The Hard Shoulder

Most grocery shopping trips are the same, bring list, find items, head to check out. But not when you take your business to a certain German retailer. The Lidl middle aisle has been delighting Irish customers with leaf blowers, scuba suits and electric chainsaws for more than 20 years.  But is it a force for good or bad?Newstalk reporter Sarah Madden reports.

Episode metadata supplied by the publisher feed · Published Jun 19, 2026

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The lure of the middle aisle

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