The Luxury Handbag Patience Game on Building Siena Wolf | Emily Blumenthal & Lori Tyberg

What happens when customers love your handbag—but don’t buy it right away? In this episode, Lori Tyberg, founder of Siena Wolf, shares what it takes to build a luxury handbag brand around timeless design, Italian craftsmanship, custom hardware, and high production costs. From restarting her business after raising her children to embracing Instagram as a discovery engine, Lori opens up about the patience, discipline, and courage required to build a brand on her own terms.Key Takeaways:• Luxury takes patience — Customers may fall in love today and buy months later.• Edit with discipline — Fewer, stronger silhouettes protect both brand identity and cash flow.• Show up consistently — Social media, press, and recognition help customers discover and trust the brand.🎧 Listen now for an honest look at the realities of building a luxury handbag brand from the ground up.Our Guest:Lori Tyberg is the founder of Siena Wolf, a luxury handbag brand known for elegant silhouettes, Italian leather, and custom hardware. After stepping away from fashion to raise her children, Lori returned with a refined vision and built Siena Wolf into an independent brand recognized for its craftsmanship and distinctive point of view.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.Support the showYoutube: / Handbagdesigner101-ihda  | Instagram:/ Handbagdesigner  TikTok: / Handbagdesigner  | Twitter: / Handbagdesigner   Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy