Passion Isn’t Enough: How to Turn Talent Into a Business | Denny Corby

Send us Fan MailTalent can make you good at what you do. It cannot replace prospecting, persistence, follow-up or business discipline.In this episode, Peter Boolkah speaks with corporate magician and entertainer Denny Corby at the Scaling Up Summit in Atlanta.Denny explains how he walked away from the security of his family’s established business to pursue magic professionally and quickly discovered that having a website and posting on social media did not automatically produce paying customers.You’ll discover:Why passion alone does not create a viable businessHow Denny turned his creative talent into a commercial operationWhy does he spend up to four hours a day on revenue-generating activitiesHow to handle rejection without taking it personallyWhy corporate prospects can take years to become customersHow honest follow-up prevents opportunities from disappearingWhy personal messages can outperform formal sales emailsHow business education and coaching accelerated Denny’s progressWhy creative professionals must develop their commercial skillsWhat Kevin Hart demonstrates about systems, practice and persistenceThis conversation is particularly relevant to consultants, speakers, coaches, creatives and other experts whose businesses are initially built around their personal talent.The first transition is from talented practitioner to commercially disciplined business owner. The next is ensuring that sales, follow-up and delivery do not remain completely dependent on the founder.Learn more about Denny Corby:https://www.dennycorby.comLearn more about Peter Boolkah and The Hamster Wheel Trap®:https://www.boolkah.comCONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com