The Magic of Lead Generation

Realtors® across the U.S. and here at home in Charlotte faced a challenging 2022 and 2023. Last year in particular, agents navigated an inventory-depleted market, with buyers and sellers that pulled back from the housing market due in large part to rising interest rates. In this episode of Inside the Canopy Files, 2024 Association/Canopy MLS president Charisma Southerland, talks lead generation with special guest, and Managing Broker/Realtor® Marki Lemons-Ryhal. Listen in as they discuss building a customer relationship management system and leads to sustain your real estate business in 2024.