The Mailbox You Can’t Turn Off — Postal Promotions - Performance - Power of Phygital!

In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke dive into the evolution of direct mail with two industry powerhouses — Chris Lien, EVP of Postal Affairs at BCC Software, and David Rosendahl, Co-Founder and President of MindFire Inc.Together, they unpack how technology, automation, and real-time tracking are turning traditional mail into a smart, data-driven powerhouse that marketers can finally measure, optimize, and integrate seamlessly with digital campaigns.From 2026 USPS promotions and catalog creativity to the truth that the mailbox is the one channel you can’t turn off, this episode explores how direct mail is reclaiming its spot in the modern marketing mix — delivering performance, personalization, and a serious dose of phygital power.If you thought mail was old school, think again — this is where print meets predictive.