"The main target is to build more relevant assortments"

METRO generates more than €2 billion in annual sales with non-food products. But there is far more to pots, pans and crockery than just a complementary product range. Through its ‘Stellar’ transformation project, METRO is specifically developing this area into a growth driver for its sCore strategy. In this episode, I speak with Alexis Maudelonde, Senior Vice President Global Non-food at METRO, about the reorientation of METRO's non-food business. He explains how a centrally managed assortment, common sourcing and a clear end-to-end approach ensure greater efficiency and better availability, and how Supply Chain and Sales are being more closely integrated. Finally, things get personal. Alexis shares his Sound Souvenir with us, which reflects his passion for gastronomy and shows what non-food really means at METRO.