The Mainstream Is Dead. Long Live Unique Tribes! episode artwork

EPISODE · Jul 23, 2025 · 39 MIN

The Mainstream Is Dead. Long Live Unique Tribes!

from Publishing Disrupted · host Mick Silva and David Morris

The publishing industry isn’t just changing—it’s completely fragmenting. In our latest episode, we talked about why two former Christian publishing professionals (Mick Silva and David Morris), have shifted so strongly toward a new model of authors aiming not for everyone, but for the readers that specifically fit them. Based on Kevin Kelly’s “1,000 True Fans“ concept, this episode, as usual, gave us plenty to discuss.   Why a massive reach isn't necessary anymore to succeed as an author   Why you need to be able to define your specific audience in a sentence   How to start finding those "1000 true fans"Publisher and Literary Agent David Morris is at DavidRMorris.me  Editor Mick Silva is at MickSilva.comSubscribe for more, and join the conversation at Substack: publishingdisrupted.substack.comPublishing Disrupted is at PublishingDisrupted.substack.comMick Silva is at MickSilvaEditing.substack.comDavid Morris is at dvdmorris.substack.com, LakeDriveBooks.com, and Hyponymous.com.

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The publishing industry isn’t just changing—it’s completely fragmenting. In our latest episode, we talked about why two former Christian publishing professionals (Mick Silva and David Morris), have shifted so strongly toward a new model of authors aiming not for everyone, but for the readers that specifically fit them. Based on Kevin Kelly’s “1,000 True Fans“ concept, this episode, as usual, gave us plenty to discuss. Why a massive reach isn't necessary anymore to succeed as an a...

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The Mainstream Is Dead. Long Live Unique Tribes!

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How long is this episode of Publishing Disrupted?

This episode is 39 minutes long.

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This episode was published on July 23, 2025.

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