"The majority of your people still call your phone" – Rena Rennebohm | GGP #063

Most shops spend real money to get found online, then lose the sale on the first phone call. In this Vendor Insights episode, Rena Rennebohm breaks down how the front counter either converts your marketing or quietly cancels it.Rena is the CEO of Empowered Advisor, a service advisor coaching and training company. She shares how weekly, call based coaching reveals the exact gaps between what your marketing promises and what customers actually hear.The core problem is misalignment. Customers reference your coupons, website claims, and “same day” messaging, but the team answering the phone often has no idea what is being promoted, or how to set expectations that protect trust.Rena explains how to reverse engineer bad reviews and failed estimates using recorded calls, then rebuild the customer experience with better tone, clearer scripts, and appointment conversations that frame value instead of price.If you want higher quality leads, better close rates, and fewer frustrated follow up calls, start by treating the phone like the first step of your marketing funnel. When the message matches, the marketing dollars finally multiply.Guests:Rena Rennebohm – Empowered Advisor (Fallbrook, CA)What you’ll learn:How phone calls convert or waste marketing spendHow to align staff messaging with website promisesWhy Facebook content still drives real buyersHow to spot disconnects that trigger bad reviewsHow to handle price shoppers without discountingHow tone changes trust and close rateHow call recording reveals the real customer journeyHow to build stronger first impressions fast