The Man Behind Download Festival’s Artwork & Black Sabbath’s Final Show | Dan Shepard’s Story (Episode 32)

Today’s guest is Dan Shepard, Studio Manager on the graphic design team at Live Nation and the Creative Lead for Download Festival. Yep, most of those iconic Download posters? He designed them. Ever wondered what it takes to be a professional graphic designer in the music industry? Or how the politics of festival posters work, like why some band logos are huge and others tiny? We talk about: How he got started in the industry, Landing his job at Live Nation, Designing artwork for Download Festival aswell as Black Sabbath’s final show (yep, that was him!) And even a near-death experience on the way to play Download himself! If you’re into music, design, or just interesting stories then this one’s for you.

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This episode was published on August 4, 2025.

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