The Man Behind Madison’s Iconic Signs episode artwork

EPISODE · Feb 13, 2024 · 17 MIN

The Man Behind Madison’s Iconic Signs

from City Cast Madison · host City Cast

You’ve most likely noticed Dan Yoder’s handy work when driving through Madison. His company, Sign Art Studio, is responsible for the city’s most iconic signs: the huge new Orpheum marquee on State Street, the classic restored Badger Liquor sign a block away, the elegant, retro cool-looking Harvey House sign, and hundreds more. Bianca Martin sits down with Dan Yoder and finds out just how one becomes a “sign guy”, how many light bulbs it took to make the new Orpheum theater sign and why good design endures. Wanna talk to us about an episode? Leave us a voicemail at 608-318-3367 or email [email protected]. We’re also on Instagram!  Want more Madison news delivered right to your inbox? Subscribe to the Madison Minutes morning newsletter.  Looking to advertise on City Cast Madison? Check out our options for podcast ads.

You’ve most likely noticed Dan Yoder’s handy work when driving through Madison. His company, Sign Art Studio, is responsible for the city’s most iconic signs: the huge new Orpheum marquee on State Street, the classic restored Badger Liquor sign a block away, the elegant, retro cool-looking Harvey House sign, and hundreds more. Bianca Martin sits down with Dan Yoder and finds out just how one becomes a “sign guy”, how many light bulbs it took to make the new Orpheum theater sign and why good design endures. Wanna talk to us about an episode? Leave us a voicemail at 608-318-3367 or email [email protected]. We’re also on Instagram!  Want more Madison news delivered right to your inbox? Subscribe to the Madison Minutes morning newsletter.  Looking to advertise on City Cast Madison? Check out our options for podcast ads.

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The Man Behind Madison’s Iconic Signs

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How long is this episode of City Cast Madison?

This episode is 17 minutes long.

When was this City Cast Madison episode published?

This episode was published on February 13, 2024.

What is this episode about?

You’ve most likely noticed Dan Yoder’s handy work when driving through Madison. His company, Sign Art Studio, is responsible for the city’s most iconic signs: the huge new Orpheum marquee on State Street, the classic restored Badger Liquor sign a...

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