The Man Behind McDonald’s $1B Tech Gamble | Atif Rafiq

As a digital pioneer across companies like Amazon, McDonald’s, and Volvo, Atif Raffiq has built a career turning legacy brands into innovation powerhouses.In this episode, Atif shares how his first month at McDonald’s led to a billion-dollar digital transformation, the culture shock of bringing a Silicon Valley mindset into a 60-year-old global icon, and the behind-the-scenes moments that reshaped how the company connects with 100 million customers a day. He also reflects on the lessons learned from leading through resistance, building systems that outlast any one leader, and why true transformation starts with people, not technology.It’s a story of cultural reinvention, courageous leadership, and how curiosity and collaboration can drive change on a global scale.Partners: IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/IFS-ytHeights 👉 Join Jake in maintaining your energy, with Vitals. Get 20% off with code Room20: https://highpfrmc.com/room-yt-vitals Hosted on Acast. See acast.com/privacy for more information.