The Man Behind the Team's Image - NorthStar's Digital And Branding Manager Hugo Chartier

In this episode of Pursuing Polaris, host and NorthStar SailGP Team grinder Tom Ramshaw steps to the other side of the lens to interview a very special guest: Hugo Chartier, the team’s Digital and Branding Manager (and the producer of this very podcast). Tom and Hugo dive into what it takes to build, maintain, and modernize the visual identity of a world-class professional sailing team. Whether you are a die-hard SailGP fan or curious about the business, communication, and heart that drives a professional sports franchise, this episode offers an exclusive look at the passion powering the NorthStar SailGP Team. Drop your questions in the comments, and don't forget to follow the team on social media!1 Instagram: https://www.instagram.com/sailgpcan?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Twitter (X): https://x.com/SailGPCAN Facebook: https://www.facebook.com/SAILGPCAN YouTube: https://www.youtube.com/@canadasailgpteam