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EPISODE · Jan 24, 2019 · 5 MIN

The man inside the minds of a million consumers

from Retropod · host The Washington Post

In the 1950s, Lester Wunderman became the king of direct mail advertising — the ancestor of today’s online targeted ads.

What this episode covers

In the 1950s, Lester Wunderman became the king of direct mail advertising — the ancestor of today’s online targeted ads.

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The man inside the minds of a million consumers

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How long is this episode of Retropod?

This episode is 5 minutes long.

When was this Retropod episode published?

This episode was published on January 24, 2019.

What is this episode about?

In the 1950s, Lester Wunderman became the king of direct mail advertising — the ancestor of today’s online targeted ads.

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