The Man Who Bought Sport

Every World Cup. Every Olympic Games. Every stadium lined with global brands.We see the logos. We rarely ask who created the system behind them.Episode 5 tells the remarkable story of Horst Dassler, the man who transformed sport into the world's most powerful commercial platform. From the brink of Olympic collapse to the birth of modern sponsorship, this is the untold story of the deals, influence and ambition that reshaped global sport forever.Because sometimes the most influential person in sport isn't the one on the field.