The Man Who Built SportsCenter… Without Video (ft. Kendall Baker)

Kendall Baker grew up watching SportsCenter.He eventually worked there. Running the teleprompter for Scott Van Pelt, cutting highlights, helping to manage the show he watched his whole life.During his time in Bristol, an idea hit him... "I should rebuild this show I love… in an email."No highlight reel dunks, no extra sizzle.Just words.It took a few years before that idea became a reality in the form of a daily sports newsletter called Sports Internet. Since then, Kendall got Sports Internet acquired by Axios Sports, and has taken his talents to Yahoo Sports where his once little experiment now hits the inboxes of half a million readers every single morning.In this episode, we talk about:• Finding the right format• How consistency becomes a competitive advantage• The system he uses to “read the internet” without drowning in it• Why most creators burn out (and how to avoid it)• The middle ground between independent creators and traditional media• Why we love sportsThis is the story of Kendall Baker and the operation behind the daily sports newsletter that (for whatever reason) no one decided to make... except him.SUPPORT THIS HERO: Subscribe to Yahoo Sports AM: https://sports.yahoo.com/newsletters/yahoo-sports-am/X: https://x.com/kendallbakerGET IN TOUCH WITH HALFTIME HEROESX: https://x.com/TeamHalftimeTikTok: / teamhalftimeheroesInstagram: https://www.instagram.com/halftimeheroesshow/Substack: https://halftimeheroes.substack.com/ABOUT HALFTIME HEROES:I'm Ryan. Host of Halftime Heroes. I'm a former Division 1 college soccer captain and serial content creator. I've tried everything from blogs to podcasts to newsletters to very bad TikToks. With this show I'm hoping to bring together my two favorite things: sports and creativity. My goal is to get to the bottom of how these incredible creators and entrepreneurs are bringing their athlete mindset to the creator economy.