The man who put the "i" in iPhone

Apple worked hard to keep things simple - we see it every day in its products and its success. From the man who named the iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, Creative Director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity, in a complex business world. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.