The Man Who Sold a Sport Four Times

Bernie Ecclestone didn't just build Formula One. He rewrote the business of sport.From a used-car trader to the architect of a multi-billion-dollar global empire, Ecclestone transformed a chaotic collection of racing teams into one of the world's most valuable sporting properties. Along the way, he sold Formula One not once, but four times, amassed an extraordinary fortune, and became one of the most divisive figures in sporting history.Was he the visionary who saved Formula One, or the ruthless dealmaker who exploited it? This episode unpacks one of the greatest business stories ever told, and asks a question that still echoes through sport today: how much is too much to win?