The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks down how to move from making music to building a real business. We get into the power of funnels, the role of fan data, how to retarget the right audience, and why content (not just songs) drives success.He shares strategies around micro-influencer seeding, playlist growth, D2C monetization, paid ads, and why Forever Fan and EVEN are game-changers for independent artists. Whether you're just starting or scaling, this episode is a blueprint for building long-term momentum in today’s industry.A conversation like this doesn't come cheap.