The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music

In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected. From building street teams for Big Sean to orchestrating major moves for French Montana, Lola’s story is a masterclass in hustle, strategy, and staying power. She breaks down the realities of artist management, the critical role of communication with labels, and the importance of audience connection in today’s music landscape. We also get into the business of live events, lessons from the road, and how she’s elevating the next generation of women in music through community and mentorship. This is an unfiltered, high-utility conversation for anyone serious about turning passion into long-term purpose in the industry. Simply put, a conversation like this doesn't come cheap. Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook