The Managing Director of Brand Marketing at United Airlines, James Rothwell | CMO Weekly

Discover the inspiring journey of James Rothwell, a marketing leader at United Airlines, as he shares insights from his dynamic career spanning startups and global enterprises. Learn how he mastered the art of storytelling, embraced digital transformation, and brought innovation to both B2B and B2C marketing. From creating unique loyalty experiences through MileagePlus to launching groundbreaking initiatives like Kinective Media, James reveals his strategies for building authentic, impactful campaigns. Whether you're a marketer, entrepreneur, or curious learner, this episode is packed with valuable takeaways. Watch the full episode now and gain actionable insights to elevate your marketing game!