The M&A Blind Spot That Costs Health System Millions

In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now. Download BPD's guide, The Courage to Save Millions here.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.