The Map Was Never Ours: Joram Mwinamo on Building African Businesses That Outlive You

Joram Mwinamo has built businesses across three continents, advised governments, and just launched The Enterprise Jungle, a navigation toolkit for entrepreneurs. In this conversation he sits down with Cliff and Wangũ to unpack a single, uncomfortable idea: most of us are running our lives and our businesses off a map that was never drawn for us.From black history books he read on his first trip to the US in 1999, to apartments that quietly broke up the African homestead, to insurance products that ignore how we actually take care of each other, Joram makes the case that we keep importing solutions without asking whether they fit. Then he turns it on business. Why we solve surface problems instead of digging deeper. Why "we need more money" is usually a lie founders tell themselves. Why governance is the hardest thing to say yes to and the thing that keeps a company alive. And why the real goal is building something that outlives you.This one is long, dense, and worth every minute.