The Market in Your Mind: Rewiring Humanity

The provided text argues that dominant economic ideologies, particularly market fundamentalism, have profoundly reshaped human thought, identity, and morality. It explains how the concept of "Homo Economicus" fostered a "rational delusion," ignoring inherent cognitive biases like status quo bias and loss aversion, which are then exploited by market forces. Furthermore, the text suggests that neoliberalism transforms individuals into "entrepreneurial selves," colonizing personal identity and relationships with market logic. This re-wires moral compasses, elevating greed to a virtue while diminishing empathy. Finally, drawing on Karl Polanyi's insights, the source asserts that the "disembedding" of the economy from society, by treating land, labor, and money as fictitious commodities, leads to the systemic devaluation of non-market values and widespread social dislocation, ultimately dismantling core aspects of humanity for the sake of market efficiency.