The Marketer Behind Between Two Beers - Marcus Logan on Social Media for Businesses in 2026

The first-ever guest steps into the Accidental Business Owners studio - and it's the man who markets our show, and who’s content you see on our social media channels.Marcus Logan (aka "Marketing Marcus") runs Sapiens, the agency behind Between Two Beers and a stable of NZ's biggest podcasts. In 2026 so far, his team has driven 75 million views for Between Two Beers across social media and YouTube. This episode pulls back the curtain on how it's actually done.Marcus gets into what he calls "platform-driven content" - making content for how each platform is actually watched, not just reposting your podcast everywhere - and why YouTube has become the number one podcast platform on the planet.Plus, the leap from audio-first to video-first, the counterintuitive marketing truths most business owners get wrong: why a post with 80 of the right views can beat one with a million, and his business' rebrand from Via Digital to Sapiens.Learn more about Marcus and Sapiens by visiting: https://www.sapiens.nz/ Hosted on Acast. See acast.com/privacy for more information.