The marketer's guide to the mobile web vs mobile app debate

This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and implementing. You probably should watch this...

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "The marketer's guide to the mobile web vs mobile app debate" was published on September 11, 2014.

September 11, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

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Summary

This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and implementing. You probably should watch this...

Episode Description

This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and implementing. You probably should watch this...

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