The Marketer's Mantra — Data-Driven Decisions

Legendary American merchant John Wanamaker once quipped: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." That was then; and this is now! These days, smart advertisers know exactly which campaigns get the job done. The challenge revolves around data collection, processing and analysis. Check out this episode of InsideAnalysis to hear several experts discuss how today's cutting-edge marketers are making data-driven decisions. Host Eric Kavanagh will interview Mico Yuk of BI Brainz, Samantha Stone of The Marketing Advisory Network, Bastiaan Janmaat of Datafox, Rohit Tripathi of SAP, and Patrick Tripp of Redpoint Global.