The Marketer's New Toolkit

In this episode, we discuss the evolving landscape of marketing in the age of AI with Aaron Lieberman from Blue Door Ad Agency. We'll explore how AI is integrated into marketing strategies, the importance of maintaining authenticity in communication, and the balance professionals need to strike between leveraging AI tools and preserving human connections. Importantly, the conversation also touches on the risks associated with AI in advertising, how to mitigate these risks, and the future implications this new technology has for the marketing profession. About Food and Beverage Ontario Food and Beverage Ontario is a not-for-profit leadership organization dedicated to advancing the interests of Ontario's food and beverage processors. The organization's focus is on the success, prosperity and growth of the food and beverage processing sector - a $40 billion industry and a major contributor to the province's economy. To learn more about Food and Beverage Ontario, visit https://foodandbeverageontario.ca/ FBO Annual Conference - May 27, 2026 Interested in attending the FBO Annual Conference in Toronto? For event details and to register, visit https://foodandbeverageontario.ca/events/2026-fbo-annual-conference/ Chapters 00:00 Introduction to the Marketer's New Toolkit 03:05 The Impact of AI on Marketing 05:31 Navigating AI's Strengths and Weaknesses 07:59 Building Authentic Relationships in Marketing 10:45 AI as a Tool in the Marketing Process 13:22 Creative Risks and AI in Advertising 16:02 Internal Integration of AI in Organizations 18:47 The Future of AI in Marketing and Education