The Marketing Behind 7 Global Brands: Jamie Irving | Marketing Podcast

Jamie Irving is SVP of Digital at Pentland Brands, home to Speedo, Canterbury, Kickers, Endura, Mitre and more. Previously Digital Director at Boden. This episode gets into the commercial reality behind digital marketing at scale. Jamie talks through what it really meant to go from 80 agency clients to a single brand, then to a portfolio of eight. He shares the tech investments that genuinely moved the dial at Pentland (including a CDP and ESP onboarded across seven brands in eight months), why he thinks insight teams are the most underrated function in any business, and where he's placing his bets on AI search, AEO, GEO, and Reddit.He also gets into measurement vs. "pretty marketing," why word of mouth is built on product story not brand story, and what junior marketers should be prioritising right now to protect their careers.Topics covered:Agency to brand side: the commercial shiftGoing from one brand to a multi-brand portfolioThe CDP and influencer platform investments that moved the dialInsight teams: the most underrated function in marketingAEO, GEO, Reddit and the AI search arms racePretty marketing vs. measurement — where brands come unstuckWord of mouth: why it's a product story, not a brand storyWhat junior and mid-level marketers should be doing right now🎙️Stream now on;YoutubeApple:#marketingpodcast #digitalmarketing #marketingleader #digitalcheesecake