The Marketing Behind Pashion Footwear with Miranda Knight

Today we sit down with Miranda Knight, the Senior Brand Experience Manager behind the incredible social media growth of Pashion Footwear. Pashion Footwear made waves as the 3rd top growing Instagram account in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves. If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on Shark Tank. In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry. Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth. Thank you to our sponsor CharCharms. CharCharms is the one and only water bottle accessory company making hydration fun!