The Marketing Book Every B2B CEO Needs To Read

from Scale Your Accounting Firm with Peter Vander Wall · host Peter Vander Wall

Get my marketing frameworks for scaling accounting firms from ~$1M to $5-10M ► Join here: ⁠https://socialclubstudios.com/free-training-org?el=podcast⁠ In this episode, we're diving into a powerful marketing book every accountant needs to read: Expert Secrets by Russell Brunson. I break down three key concepts from the book that can transform how you approach marketing for your accounting firm. Timestamps: 00:00:00 Intro 00:00:37 Creating a New Opportunity vs. an Improvement Offer 00:03:06 The Hook-Story-Offer Framework 00:04:29 Building Belief in Your Offer 00:05:50 The Big Domino Concept 00:07:45 Applying These Strategies to Accounting Firms 00:09:21 How to Simplify Your Sales Process Interested in working with me? Apply here: ► ⁠https://socialclubstudios.com/work-with-us?el=podcast⁠ Let's connect! ► Instagram: ⁠https://www.instagram.com/petervndr/⁠ ► LinkedIn: ⁠https://www.linkedin.com/in/petervanderwall/⁠ ► Twitter: ⁠https://x.com/petervndr⁠ ► Facebook: ⁠https://www.facebook.com/petervndr⁠ ► Tiktok: ⁠https://www.tiktok.com/@petervanderwall_

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This episode is 6 minutes long.

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This episode was published on September 18, 2024.

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