The Marketing Calendar Moves You Aren't Making Yet

Brandon Rhoten has been in restaurant marketing for nearly twenty years — CMO at Papa John's, CMO at Potbelly, and the architect of the digital program that put Wendy's back on the cultural map. In this episode, he and Katherine get into the product launch process that most franchise brands are too impatient to build, why cultural relevance is a point of view before it's a tactic, and why franchisees don't care how many impressions your last post got.In this episode:The filtering, ops testing, and market testing process behind a real product launchWhy the product launch calendar has to be built a year in advance — and how to sell that discipline to a C suite that wants to move fastHow Dave's Hot Chicken connects to culture without chasing itBuilding a marketing calendar for brands that don't have constant product newsWhat franchisees actually want to hear from marketing — and it isn't impressionsGuest: Brandon Rhoten, CMO, Dave's Hot Chicken Brandon has spent nearly twenty years in restaurant marketing. He built the digital and social program at Wendy's, served as CMO at Papa John's and Potbelly, and now leads marketing at one of the most culturally visible brands in fast casual. He owns restaurants himself, which means he brings both the brand-side and the franchisee-side lens to this conversation.Host: Katherine LeBlanc, Fractional CMO | Apollo CMOWant to go deeper? 🌐 apollocmo.com ▶️ KatherineLeBlanc_Franchise on YouTube 🔗 linkedin.com/in/katherineleblanc 📩 [email protected]