The Marketing Communications Funnel - See It, Like It, Want It, Have It!

On this episode of The Marketing Show, we explore the the marketing communications funnel, sometimes known as the comms funnel or sales funnel for short.  The communication funnel is a framework that is over 100 years hold, yet still stacks up today. The tactics may have changed, but the theory holds true! We dive into what the funnel is and how each section relates to each other, as well as how marketers can engineer plans that maximise the opportunity at each stage. We also take a look at how the changing marketing landscape can alter how we use this theory, turning our funnel into more of a matrix. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!